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“Saving for returns is age old financial wisdom, lets apply the same principle on Self Image. It is indeed very wise to keep some money aside for our future in case we face financial crises. It is something we do on a regular basis to ensure we get best returns. We all know that not every day is a bed of roses and anything can happen...

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Thus featured, was a billboard campaign by a leading south Indian newspaper as a tongue in cheek retort to the other rival newspaper that was marketing itself aggressively to make its inroads into south India. No newspapers shall be named here, but we all know that celebrity culture popularly known as page 3 culture in India gained momentum in the last 10-12 years . News about celebrities,...

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I am feeling blue!! She looks red hot!! It’s easy being green!! In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. Further experiments demonstrated that light could be combined to form...

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24 July 1991, we opened our doors to the world market. Thanks to the balance of payment crisis, we now deal with the world and the world deals with us. Doing this bore us a lot of fruits. We eventually became the second fastest growing country in the world. This liberalization not only brought trading of goods but trading of culture, trading of etiquette, trading of business style, trading...

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